See also:
Social Influence Theories
oregonstate.edu
Lecture notes covering cognitive dissonance theory, social influence, social judgment, the elaboration likelihood model, and the theory of reasoned action. No onward links.
Groups
sun.science.wayne.edu
Hypertext teaching model covering attitudes, social influence, and group dynamics.
Become an Expert Persuader
expert-persuader.blogspot.com
Articles and videos explaining the art of persuasion.